A media kit, unlike a style guide, is the gist of who you are and what you represent in a nutshell. While there are do’s and dont’s to media kits, your media kit should scream “you.”

Today’s interview is with Nashville blogger and content creator Greta Hollar. Greta gives us her insight on how to maintain a successful brand partnership, about the best way to follow-up on a pitch, and the “don’ts” of pitching!

Presenting and owning a clear brand identity begins with a style guide. Without one, there is no uniformity in how your brand is presented to the rest of the world.

When you take a look at your own business, have you pinpointed the exact reasons why you started? Is your story compelling and worth sharing with the world? If the answer is yes, that’s great! But how to you write your story in a way that clearly shows your brand’s identity?

Ready to take your small business to the next level? Well, you’re in luck! Earlier this week, our co-founders Suki Mulberg Altamirano and Liz Anthony were featured on the 40th episode of the Shine Strong Podcast hosted by Leah LeRae, where they gave their insight on how small businesses can find their footing in the public relations realm if they do not have the desire or the resources to hire a PR firm.

You’ve decided to take the leap and start your own business. Congratulations! Now, how do you develop your brand’s identity? Build consumer trust? Most importantly, how do you get noticed?